Video: Stratfor Discusses the Rise of Electric Vehicles, Energy Storage...
As renewable power sources scale up, energy storage technologies are also likely to grow rapidly. In fact, as Greentech Media (GTM) reported recently, we’re already seeing that happen, with the U.S....
View ArticleClean Energy is Thriving Despite Low Oil Prices
It seems like an eternity, but actually it was only two years ago that crude oil prices were hovering around $100 per barrel. Today, crude oil prices are around $40 per barrel, after rebounding from a...
View ArticleHow to Fish with Inbound Marketing: 5 Ways to Catch a Lead
By Sarah Lippincott, Digital Manager, Tigercomm One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier...
View ArticleLessons for the Clean Energy Industry from New Book on “How Propaganda Works”
The great folks at DeSmogBlog have yet another excellent piece up, this one looking at “How Propaganda (Actually) Works.” Here’s an excerpt, followed by a few possible lessons for the clean energy...
View Article“A move to 100% renewable power is practical, achievable, economically sound...
The words in the headline are from a new report about moving rapidly to 100% clean energy in Australia, but they could apply just as well to the United States. Let’s look at the key points of “The...
View ArticleYale Report Finds Broad Support for Clean Energy Among Supporters of Leading...
The Yale Program on Climate Change Communication does great work, and today is no exception, with their new report, “Global Warming and the 2016 U.S. Presidential Election.” Here are a few findings...
View ArticleFirst-Ever Look at Social Media in the Wind Industry
We’re releasing the first-ever study of social media use by major wind companies, showing a nearly 63 percent usage rate of the major social media channels by 14 top wind companies. But with the...
View ArticleDirect Corporate Purchasers Biggest Driver of Commercial Solar Sector Growth,...
Say “residential solar” and people immediately think Solar City. That company, along with Vivint Solar and Sunrun, comprises 50 percent of the residential market. The commercial side of the solar...
View ArticleJigar Shah on the Mainstream Media’s Behind-the-Times, False Conventional...
by Tigercomm President Mike Casey In a recent article at Greentech Media, my friend and leading clean energy entrepreneur Jigar Shah got it right (yet again). This time, Shah nailed it on why the...
View ArticleFocus on Solutions, Not Scary Facts, When Talking to Millennials About...
Erin McGeoy is a former Tigercomm fellow and a junior majoring in marketing, with a minor in Sustainability, at George Washington University in Washington, DC. By Erin McGeoy There have been many...
View ArticleAlmost every wind energy company is using social media as a limited...
By Sarah Lippincott and Mike Casey, excerpt from Social Wind. Spoiler alert: We’ve found that almost every wind energy company is using social media as a limited distribution platform. That’s...
View ArticleCleantech Tips from TED: The Power Of Wearing Your Battle Stripes
By Sarah Lippincott Manager of Digital and Content Creation, Tigercomm When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as...
View ArticleDoes the Return of Solar’s “Long Tail” Make the Case for Turnkey Marcom...
We read with great interest cleantech industry leader Andrew Beebe’s thought piece, The Revenge of the Long Tail: Small, distributed solar companies are retaking the industry. Here’s why. The...
View ArticleHarnessing the Power of Video: Clean Technology Marketing in the Digital Age
by Dan Bellows, Account Associate at Tigercomm In the never-ending world of social media news feeds, streams, pictures and posts, many communications experts have researched and wondered what that one...
View ArticleThe New Energy Equation
by Noah Ginsberg, Tigercomm In energy markets across the country, from Texas to California to New Jersey and states like Iowa in between – electricity generated from renewables is rapidly becoming...
View ArticleAnalysis of 6K Marketers Shows Video, Social Reigns
Today, HubSpot is launching its annual “State of Inbound” report. Last year’s report contained the startling conclusion that, “In five years, marketing and sales as you know it will no longer exist.”...
View ArticleWhy Wind and Cleantech Companies Have Left Digital-Social Marketing Power On...
By Mike Casey and Sarah Lippincott Last year, we released “Social Wind,” the first-ever study of social media use by major players in the wind industry. If you didn’t see it then, it’s still worth a...
View ArticleVestas’ Chris Brown to Wind Power Industry: Don’t Be Distracted By Fear; Next...
See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown, who is completing his tenure as Chair of...
View ArticleNew Report Examines “why and how corporates buy renewables,”“strategies to...
Thanks to Steve Vavrik of Apex Clean Energy for the “heads up” on the new study, 2017 State of Corporate Renewable Energy Procurement. As Vavrik explains (bolding added for emphasis), “In new research...
View ArticleMeasuring what matters: How to know you’re on the path to success
It’s what matters most to marketing and sales teams in any industry: Measuring success. Analyzing data can be difficult. Some data is tough to fully capture. Some data is difficult to make sense of....
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